diff --git a/cmd/compose/run.go b/cmd/compose/run.go
index 9922d792c..f2611cd6e 100644
--- a/cmd/compose/run.go
+++ b/cmd/compose/run.go
@@ -113,6 +113,7 @@ func runCommand(p *projectOptions, dockerCli command.Cli, backend api.Service) *
 			projectOptions: p,
 		},
 	}
+	createOpts := createOptions{}
 	cmd := &cobra.Command{
 		Use:   "run [OPTIONS] SERVICE [COMMAND] [ARGS...]",
 		Short: "Run a one-off command on a service.",
@@ -141,7 +142,7 @@ func runCommand(p *projectOptions, dockerCli command.Cli, backend api.Service) *
 			}
 			ignore := project.Environment["COMPOSE_IGNORE_ORPHANS"]
 			opts.ignoreOrphans = strings.ToLower(ignore) == "true"
-			return runRun(ctx, backend, project, opts)
+			return runRun(ctx, backend, project, opts, createOpts)
 		}),
 		ValidArgsFunction: completeServiceNames(p),
 	}
@@ -161,6 +162,7 @@ func runCommand(p *projectOptions, dockerCli command.Cli, backend api.Service) *
 	flags.BoolVar(&opts.useAliases, "use-aliases", false, "Use the service's network useAliases in the network(s) the container connects to.")
 	flags.BoolVar(&opts.servicePorts, "service-ports", false, "Run command with the service's ports enabled and mapped to the host.")
 	flags.BoolVar(&opts.quietPull, "quiet-pull", false, "Pull without printing progress information.")
+	flags.BoolVar(&createOpts.Build, "build", false, "Build image before starting container.")
 
 	cmd.Flags().BoolVarP(&opts.interactive, "interactive", "i", true, "Keep STDIN open even if not attached.")
 	cmd.Flags().BoolP("tty", "t", true, "Allocate a pseudo-TTY.")
@@ -181,12 +183,14 @@ func normalizeRunFlags(f *pflag.FlagSet, name string) pflag.NormalizedName {
 	return pflag.NormalizedName(name)
 }
 
-func runRun(ctx context.Context, backend api.Service, project *types.Project, opts runOptions) error {
+func runRun(ctx context.Context, backend api.Service, project *types.Project, opts runOptions, createOpts createOptions) error {
 	err := opts.apply(project)
 	if err != nil {
 		return err
 	}
 
+	createOpts.Apply(project)
+
 	err = progress.Run(ctx, func(ctx context.Context) error {
 		return startDependencies(ctx, backend, *project, opts.Service, opts.ignoreOrphans)
 	})