diff --git a/compose/project.py b/compose/project.py
index 92c352050..8fab09e54 100644
--- a/compose/project.py
+++ b/compose/project.py
@@ -29,6 +29,7 @@ from .service import ContainerNetworkMode
 from .service import ContainerPidMode
 from .service import ConvergenceStrategy
 from .service import NetworkMode
+from .service import parse_repository_tag
 from .service import PidMode
 from .service import Service
 from .service import ServiceNetworkMode
@@ -592,8 +593,15 @@ class Project(object):
                 service.pull(ignore_pull_failures, silent=silent)
 
     def push(self, service_names=None, ignore_push_failures=False):
+        unique_images = set()
         for service in self.get_services(service_names, include_deps=False):
-            service.push(ignore_push_failures)
+            # Considering <image> and <image:latest> as the same
+            repo, tag, sep = parse_repository_tag(service.image_name)
+            service_image_name = sep.join((repo, tag)) if tag else sep.join((repo, 'latest'))
+
+            if service_image_name not in unique_images:
+                service.push(ignore_push_failures)
+                unique_images.add(service_image_name)
 
     def _labeled_containers(self, stopped=False, one_off=OneOffFilter.exclude):
         ctnrs = list(filter(None, [
diff --git a/tests/integration/project_test.py b/tests/integration/project_test.py
index 57f3b7074..203b7bb3d 100644
--- a/tests/integration/project_test.py
+++ b/tests/integration/project_test.py
@@ -1995,3 +1995,21 @@ class ProjectTest(DockerClientTestCase):
         net_data = self.client.inspect_network(full_net_name)
         assert net_data
         assert net_data['Labels'][LABEL_PROJECT] == '-dashtest'
+
+    def test_avoid_multiple_push(self):
+        service_config_latest = {'image': 'busybox:latest', 'build': '.'}
+        service_config_default = {'image': 'busybox', 'build': '.'}
+        service_config_sha = {
+            'image': 'busybox@sha256:38a203e1986cf79639cfb9b2e1d6e773de84002feea2d4eb006b52004ee8502d',
+            'build': '.'
+        }
+        svc1 = self.create_service('busy1', **service_config_latest)
+        svc1_1 = self.create_service('busy11', **service_config_latest)
+        svc2 = self.create_service('busy2', **service_config_default)
+        svc2_1 = self.create_service('busy21', **service_config_default)
+        svc3 = self.create_service('busy3', **service_config_sha)
+        svc3_1 = self.create_service('busy31', **service_config_sha)
+        project = Project('composetest', [svc1, svc1_1, svc2, svc2_1, svc3, svc3_1], self.client)
+        with mock.patch('compose.service.Service.push') as fake_push:
+            project.push(ignore_push_failures=True)
+            assert fake_push.call_count == 2